• http://www.knitwitology.net/knitlog Morgan

    On the levis site below the ads:


    Someone find me something sharp.

  • http://march.swifting.com david

    i don’t know, i like the ad. i thought it was pretty cool for mogwai to get a song in the ad. we’ve been seeing more and more indie artists with music in poopular ads lately – and i think it’s good for them…

    but i do have to say… just imagine the whitney houston song ‘i will always love you’ in place of the mogwai song… the part where she goes off “and aaiieeeaiiiaiiiii will alwayyyszzzz love youuouu ohwoo ooh ooh ooh whoawhoa” when the bison are all running past these people…

    or if they REALLY wanted to make the ad freaking rock. play this band LIGHTNING BOLT while the bison are running the people over.

  • http://footinmouthdisease.blogspot.com Naaman

    The girl is ugly.

    The Rainbow Connection commercial is better…only because it has the Rainbow Connection song.

    All advertising mis-uses the music behind it.

    Well, maybe not all…

  • http://yeah... Austin

    Stooges in a commercial:

    I thought it was great, especially as they were catering to yuppies with a song about being young, doing lots of drugs, and generally being someone they would maybe sleep with, if they got really drunk at a bar, were pissed at their ex or s.o., had nothing better to do, and were playing with developing a decent sense of self-loathing.

    But they’d ask the young, heroin-using fucker to leave first thing next morning. Maybe they’d offer them some name-brand coffee (with reall cream, even!). But probably not, ’cause they’re really got to hit the gym before ten, so you’d better just go.

  • http://owensoft.net owen

    at first I didn’t get it. wondering in in the world you where and what you were looking – then the commercial came so blatanly into focus. Yet I feel nothing as I felt when I wanted the commercial. nothing there to hate anyhow. a simple misdirection of company funds. do you come from a land down under?

  • http://zchannie.blogspot.com zchamu

    Dooce baby, this post just sent me into the twilight zone. Weeeooo

  • http://www.tumbleweed.blogspot.com tumbleweed

    This ad inevitably makes me think: BUFFALO. and JEANS.

    “Hello, competition? Yes, hi, Levi’s here.
    We’re planning to dream up an ad that will fail miserably. We thought, in the process, SOMEONE might as well make some cash. So we’re sending some your way.”

  • Wayne

    I was halfway through this post thinking, “I’ve seen this commercial. It’s the one for the Ford Focus, right? Or some other lame-ass compact crap-car.”

    But then halfway through I’m reminded it’s a jeans commercial. Oh, yeah! Jeans. But I fear that next time I’m out buying either jeans or some lame-ass compact crap-car, I’ll think to myself, “Which one had the bison with the dreadlocks?” And I won’t remember which is which and I’ll be all confused.

    (BTW, what’s the tune used in the Saturn crap-car commercial? The one where the rejects from the bison commercial are driving in slo-mo through kid town?)

  • http://www.dooce.com dooce

    wayne: the song in the Saturn commercial is “We’ve Been Had” by the Walkmen.

  • http://freduardo.blogspot.com Dang Olden

    congratulations. you’ve managed to transform an incredibly shitty commercial into one that I will now break into hysterics over the next time I see it.

  • Wayne

    Dooce! You da fricking bomb! 2 minutes! 2 minutes, folks, and I had my answer!

    Screw Google. I’m asking dooce all my questions from now on.

  • kgjbnme

    This commercial really creeps me out, gives me the A-1 heebie jeebies, because it looks like the both of them are having orgasms when they get nearly run over by a herd of buffalo. El grosso. But thanks for the conceptual walk-through, dooce — very helpful to have it straight from the horse’s mouth. heh.

  • LK

    i think it’s kinda refreshing to hear indie artists on tv. like hearing kings of convenience in the nokia commercial. or the shins in the mcdonald’s ad, even when the song has lyrics about “dirt in your fries” and bakers who “cut their thumbs and bleed into their buns.”

    i’d like to know, who’s the band played the kohl’s dept store ads? apples in stereo?

  • poop on a stick

    freaking bison….

    so am i not allowed to donate money????

  • http://sx70.blogspot.com sx70.blogspot.com

    fuck the levi’s, it’s all about the paper denim & cloth

  • http://www.dooce.com dooce

    haven’t personally seen the kohl’s dept store ads.

    poop on a atick, what are you talking about? you can still donate through paypal, if you want to. i have nothing but love for you, poop.

  • the media

    aren’t most ads, pretty fuckin lame. i know i make some pretty lame ass ones. but hey, it’s either that or take some time away from my drinking to actually come up with a cool one. i think thats why they invented the remote control.

  • zchamu

    by the way, you forgot the harelipped buckteeth on the toothpick.

  • PJ

    “i have nothing but love for you, poop.”

    Whoa, that’s a metaphor if I ever heard one! Good one, Dooce!

  • http://. Emily

    And i thought they were sheep this whole time.

  • MonkeyPeaches

    I want some pants with a force field, that’s cool. But not those UGLY ones in the ad.
    The funny thing is though, I used to work for levi’s old agency, and for that to actually get on the air, they must have done at least 5 {or more} focus groups and all those people had to love it, thats really scary. Also the people in charge at levi’s are all in their late 40′s or 50′s, I can hear them now?”Oh it’s so good for the new demographic!!” or “well I don’t understand it so the kids will love it” So So Scary!
    I’m so glad I quit?

    But I still want pants with a force field.

  • http://www.villapaita.com jimmypage

    fuck that stupid levi commercial bullshit…

    what’s important, is that the “dude, you’re getting a dell” guy got arrested for possesion of weed.

    i can see it now… a commercial with that guy in it… and a cop slapping the cuffs on him, saying, “dude! you’re getting a cell!”.


    p.s. still waiting for you to move back to LA and get a boob job, d00ce. it’s simply imperative. so, DO IT. -jp

  • http://www.dooce.com dooce

    jimmypage: how about you move to Utah and get a penis enlargement. it’s simply imperative. so, BACK OFF.

  • http://www.simpleasurez.com Facetious Afflatus

    I think that Levi’s commercial is an obvious teaser spot for Night of the Comet 2, coming to theatres in 2004. The beauty part is, both Robert Beltran and Catherine Mary Stewart are so available.

    Furthermore, what fucking hipsters are these agencies hiring in order to seek out bands like The Walkmen and Mogwai to exploit? What’s next, an add for some new BBQ sandwich at Burger King featuring Califone?

    And I’m not wearing any pants.

  • http://www.ladonnawitmer.com lola

    what the fuck, jimmy page? dooce’s boobs are fabulous. they may even have their own force field, which, as we all know, is surgically removed in boob jobs to make room for all the plastic. pamela anderson? no forcefield for her. carmen electra? nope. no forcefield, either. lara flynn boyle clearly has her forcefield intact, although her fashion sense (and her lips) are somewhat lacking.

  • EC

    Really, he was smoking weed? I guess I don’t know what stoned looks like. And she just had a fight with her mother? I really need to pay more attention.

  • http://evanrose.com Evan

    I think you have the post-apocolypse thing all wrong. You have to remember, at the beginning of this saga, there is a bus with its headlights on that drives by the two walking people. What this led me to believe is that this stampede is something that occurs on a regular basis – the unfazed look on our protagonists’ faces is a testement to this.

  • http://queserasera.blogspot.com Sarah B.

    “Oh, time for the 11 o’clock stampede.”

    Um, if people who had never seen my breasts started talking about their force field, I’d be creeped out.

  • Somelier

    Two things:

    1. Get a Tivo and you won’t have to suffer this frustration! Dooce would love it. They simply rock

    2. Sadly Mogwai are going the way of Moby – prepare to hear them a whole lot more :-(

  • http://www.villapaita.com jimmypage


    damn, woman… go easy.

    i thought you liked chicks with nice fake boobs… and there’s no reason to drag my cock into this.

    move to utah? are you fucking kidding me? the only reasons people move there are 1) because they’re mormon, or 2) because they’re poor and have family that are morons… err mormons. -jp

  • http://www.halfass.com scotty the body

    oh lordy!

    those models are a funky-looking lot. She’s even got Euro teeth. The guy’s probably a hip hop star from Amsterdam.

  • http://www.halfass.com/log/ scotty the body

    Also, what channels are you watching? Those commercials are never on during Mario Eats Italy…

  • http://www.dooce.com dooce

    jimmypage: no offense intended to your penis. it’s just time for everybody to leave my boobs out of this. my boobs are happy where and as they are, and the only person who really should be thinking about them is my husband. period. perhaps on occasion my doctor.

  • bucci

    I see buffalo on a daily basis. Really. And now everytime I see them I think of that commercial. You know the market on buffalo is crashing. The meat is so cheap that the farms who raise them will actually let you go hunt one down with a rifle rather than raise it to full size. They lose money on feeding them up to full size. Our economy sucks. Trickle down? Didn’t we try that already. Damn G. Bush and his war mongers.

  • lola

    you’re right, you’re right, you’re right. the boobs with forcefields is totally creepy. and i’m a wholesome, ex-baptist, former midwesterner, so i don’t think i’m allowed to be creepy. cuz of the guilt, ya know?

    it was just one of those things that sounds funny in your head (boobs! forcefields!) and now i’m thinking it must have been caused by all those sweet tarts i was eating. damn their sweet tartiness! many apologies to you and your boobs, Dooce.

  • JustMe

    I hate that stupid commercial too. Took me a minute to figure out where you were going.

  • the media

    one of your best posts.

  • http://shotwise.com shotwise

    I can’t believe you’re bringing up the stupid bison commercial! I’ve been talking about this awful, awful piece of advertising crap with my friends ever since its debut during the Superbowl. What ticks me off is that not only was someone paid (a lot) to think up the drivel-ly ad and someone was paid (a lot) to shoot the ad, but Levis paid around *two million dollars* to show the spot during the game. I consider myself pretty witty, but how can I get hold of some of this easy, easy money?

  • http://stilldon'thaveone Ren

    I was still flummoxed over the Levi’s commercial with the guy diving in the water for the French/English dictionary whilst the music of AIR played. Oh for the 80′s days of 501. “Is your fly buttoned? Yeah, it buttoned.”

  • boiled bunny

    I know this is every 16 year-old skater boys’ fantasy, but why can’t they just kick it old skool?

  • http://www.turbanhead.com/mt Me

    “Dickslap” is an even funnier word Sarah B. “As in he/she needs to be dickslapped!” See also “cockpunch”

  • james

    This sucky ad sure has lots of people talking about it. Isn’t that the real point of advertising? Is any publicity still good publicity?

  • http://piehole.diaryland.com Jennifer

    I hate that commercial with an all consuming hatred. HATRED!

    Unlike my deep abiding love for those Axe “Mannequin” commercials. BAH HA HA! “I know you not touchin’ my mannequin”… BA HA HA! Genius!

    Unlike Bison related jeans.


  • http://edible.nu/thrift Ryan

    if that’s what their jeans do, just think what their underpants would be capable of…

  • http://blab-o-rama.com Beerzie Boy

    One of the primary reasons to avoid Tee Vee.

  • http://www.incae.edu The Inmate

    I haven’t even SEEN the much-maligned publicity morsel.

    I hate not having any contact with the outside world (save for the Internet, which isn’t too bad).

    I can’t believe I’m actually saying this, but I wish I had a TV.

  • http://home.earthlink.net/~iamgreg/blogger.html Greg

    The jeans commercial that uses CCR’s “Fortunate Son.” is another ad that really knows how to honor the spirit behind the song.

  • http://darsella@hotmail.com darsella

    i agree with everyone here. stupid stupid ad. then again, we’re all talking about it, which is pretty much what levis wants.

    question: does anyone know which ad agency was paid top d
    ollar to create this mess?

  • http://ed-one.com Chizantski

    That ad is super wack, but you know what ad really bites the nut? Those stupid frickin anti-drug ads, especially the one about pot and driving accidents. what a joke! I’d definitely like to find out what agency did those ads, and send them a shit sandwich.

  • http://www.amyleblanc.com leblanc

    i’m glad i don’t watch t.v. was this thing on during the super bowl or something?