Tips for starting your own business
It's been several years since Jon quit his day job and my website became the source of our income, a decision that we both agreed to only after several months of hand-wringing and hair pulling and looking over that edge and determining how much it would cost in hospital bills if we hit the ground.
Turns out it would cost bunches! Because neither of us qualified for private insurance. Shit, I forgot to put that in the video. Probably a good thing because I would have gone off on some socialist rant and proved just how much I don't love my country.
Moving on!
It was a huge risk, one that luckily paid off, but in the beginning we were fumbling around, bumping into walls and each other and not just because Jon is legally blind. Not really, but sometimes his right eye will start to wander while he's talking to you and suddenly you're looking around like, wait. Who are you talking to? I'M OVER HERE.
Starting a business is a total pain in the butt, and there are a few things you should know before jumping over that precipice, starting with: make sure you trust the person who packed your parachute.
Jon and I made a video of some of the hoops you have to jump through to get a business up and running. For the sake of brevity I left out a few things like:
1. Try not to start your business the same year you have to replace your sewer line.
2. Try not to start your business the same year you get sued by a publishing company.
3. Try not to start your business the same year your business partner comes down with something similar to the West Nile virus.
These things make sanity a little more complicated, and you're going to need all of that sanity when you find out how much your lawyer charges for responding to an email.
(If you can't see the video above, click here and you should be able to view it.)
Many thanks to Citrix Online for sponsoring this video. If you have any tips for starting a business, do share. Like, how do you hold it together when it's time to pay quarterly taxes? Xanax?
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slappyintheface said:
Haven't had a chance to watch the video, but have to say that I love it that you used the word "precipice". That's fun to say!
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08.22.11 - 12:03 PM / 1FishyLibrarian said:
Was thinking about your sewer line just the other day. Actually I was thinking about your 'OMG our plumbing is fucked' cookie. Mmmmmm. Peanut buttery, caramely, m&m'y goodness.
Oh, and nice work on the video! Useful tips indeed!
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08.22.11 - 12:30 PM / 3kristanhoffman said:
Hehe, cute video. I had no idea Tyrant was so versatile.
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08.22.11 - 12:36 PM / 4juliemewood said:
I agree (in part) with SaraSaraT. Not really enjoying all these sponsored posts. I like your real life stories and your spin on them.
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08.22.11 - 12:36 PM / 5SMD said:
I like the recent videos and don't mind that they're sponsored; we all know this is how you make a living!
Please tell me you've been doing some of your own SNL skits too.
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08.22.11 - 12:38 PM / 6jessiCat said:
Oh SaraSaraT.. I must say, you are quite rude. No need to insult someone for making an honest living. If you don't like the website, find another one. Or you could just play nicely with others. That would be a little more classy, no?
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08.22.11 - 12:43 PM / 7dooce said:
@juliemewood this is a real life story and my spin on it.
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08.22.11 - 12:50 PM / 8schmeidel said:
As a business owner whose husband later joined the company, I can say that everything in that video is so true. It was painful to allocate so much startup capital to these guys, but our accountant and our attorney have been critical elements of the company's success. Every dime we've paid them (and there are many, many dimes that've gone their way) has benefitted us in spades.
I also agree that there are a lot of hazards to working with your spouse. That said, it can be very rewarding to get to work together toward the same objective in your family and professional lives.
There are a lot of other dynamics to starting your own company: hiring employees, the roller coaster of the first few years as you get your sea legs, dealing with really difficult and unfamiliar situations, and how hard you actually work when you own a company. (It's not all sitting around, going to a meeting when it's convenient and eating bon-bons.) Do you plan to do videos on any of these things? I think the latter one in particular is something most folks are unprepared for and is one of the biggest myths about "working for yourself."
(Also, love GoToMeeting. We have a distributed work team across the U.S. and spend about 1/2 our day on GTM with clients and usability testing participants. It's a critical part of our business's success - highly recommend!)
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08.22.11 - 12:51 PM / 9dooce said:
@schmeidel I agree, I haven't ever worked harder than I have at this job. It's always on my mind, always in the air around me. It also requires a part of my brain I'm not used to using in that I haven't ever had to manage people before, and I had to get comfortable with delegating. Not sure how to make a video of how hard I work except one long ten-hour sequence of me sitting in front of my computer.
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08.22.11 - 12:59 PM / 10playrawkstar said:
this is all so true! starting your own business is seriously one of the hardest, yet most rewarding, endeavors. completely consuming, but so absolutely worth it once it takes off!
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08.22.11 - 01:09 PM / 11CalissaLeigh said:
I think the most important think of owning your own business with a spouse of any sort is therapy. At the least, find a mediator you can trust that will tell you when you've screwed up and need to go apologize to your business partner for threatening to hold out on sex if he doesn't let you buy that third computer monitor that really isn't in the budget. :)
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08.22.11 - 01:23 PM / 12erinchosen said:
That's all fine and dandy...but the question is, will I ever forgive YOU for using the word 'wheelhouse'? Because I don't even know what that means! A house that is a wheel? A wheel made of houses? My brain. It hurts. :)
side note: hilarious video, once again.
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08.22.11 - 01:35 PM / 13MichelleBarra said:
I work from home running a business I've had for ten years which has been great in terms of being able to raise my kids. I like to say I've sacrificed regular cash flow for flexibility! (I've also sacrificed housework dammit, but that's another story)
My 3 tips are:
1. Persist, persist, persist. Even when things seem too hard, if you believe in your business concept and it's backed by solid research of your market and realistic financials, just try to keep going. We tried to get our product into a certain national bank for at around 5 years before it finally got accepted. We just had to wait for the right person to come along in the role - someone who actually 'got' the idea. Now they're rolling out our in-branch play solution around the country and I really hope the first guy we spoke to who rejected our idea kicks himself in the pants daily. Although I doubt it. He's probably sitting in his cubicle with a calculator adding stuff up.
2. Make a to-do list every day before leaving your 'office'. Working from home can be full of interruptions, like having to answer your own phones and stopping to pick up the kids from school (sometimes even on time!) When you do hit your desk, you need to hit it running so it helps to have a list that you compiled the day before when you were in a work head space, that you can refer to immediately and get going on.
3. Share your successes with your children and family. It will give them a better understanding of your daily working life and may have a positive effect on their own future, teaching them about determination, goal-setting and not being afraid to be passionate and take a risk.
Loving your videos Heather. Keep them coming :)
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08.22.11 - 01:41 PM / 14ktbrown said:
Tried to comment on your previous business post but couldn't for some reason so I will ask here if you don't mind! I know you have a specified place for your work (lucky gal!) and it leads me to wonder if you do your "home" work in your work office as well. By that I mean, your personal bills, your kids papers, your shopping receipts, etc. Right now ALL of my office life is in one spot and can be very overwhelming when trying to concentrate on work. Just curious what you choose to do. Thanks in advance!
Kristen, pickingmybattles.wordpress.com
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08.22.11 - 02:40 PM / 15cassieboorn said:
It appears that your accountant was using a Nintendo DS to calculate you finances.
Am I correct?
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08.22.11 - 02:47 PM / 16tokenblogger said:
Heather, please share with all your readers that they do not have to go through all those different and expensive professionals to get a business started.
Their local SBA office has professionals to assist them in those same ways FOR FREE.
SBA professionals know their stuff and will look forward to assisting those who want to start their own business (and help them to decide on an LLP, LLC, S Corp, or even a non-profit).
You know I love you, but I really found the message in this video insulting. It was very well done --- Tyrant was fantastic and the cooking and cleaning you and Jon took on was very funny --- but the message?
Ach!
I may be the only one who felt this way...
Or the first to admit it.
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08.22.11 - 02:50 PM / 17MollyCT said:
Hm, who was inside the body bag, if not coco?
I can't believe the number of people you have to pay to get a business off the ground. Thanks for including the therapist in there too as a necessary part of this! Good idea in the comment up above for people to look into the small business administration for a place to start. Where did you find your banker/accountant/lawyer?
Side note: I didn't remember hearing about the publisher lawsuit, and I did some googling and all I want to say about that is right or wrong, it really seems like the way the publishing system works is stacked up against writers.
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08.22.11 - 03:56 PM / 18Mommunist Nation said:
Exactly why I work corporate.
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08.22.11 - 03:24 PM / 19Lauren3 said:
Looking at these comments... I see there was a nasty one! Incidentally, today I came across something Friedrich Nietzsche said that I want to share with you.
I don't agree with the dude's entire philosophy, but I'm on his side with this one:
"Insects sting, not in malice, but because they want to live. It is the same with critics: They desire our blood, not our pain."
He was talking about literary and philosophy critics, I'm pretty sure, but I think it can translate to mutterings of The Trolls, too: It ain't about you.
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08.22.11 - 03:29 PM / 20Sarah McDougall said:
Two tips that have worked for me:
1. Pay your taxes monthly instead of quarterly with EFTPS. That way you won't faint and feel such pressure every quarter when you see the final figure.
2. Watch reality tv or something equally mind numbing once a day so that you can TAKE A BREAK from your brain. When you are working for yourself you are always thinking of the business, like Heather says. I have found that watching Snooki flash her tatas takes my mind off of selling online for just a little while and puts things in perspective.
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08.22.11 - 04:22 PM / 213under5 said:
Love the videos, love to see a minture of your day, and a great sense of humor. Agree with the above comment about Tyrant. He is very versatile!
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08.22.11 - 04:41 PM / 22hopevalerie said:
I don't mind sponsored posts one bit. I would love to blog and have large corporations want to be a part of my message, and them have confidence in me. I can't say its effecting any posts, and I always read the sponsored blip at the end with a bit of a chuckle.
On another note- I have to say starting a successful business at this point - it costs (and I'm not just in cash). Lol. It's time consuming, truly hair pulling insanity, and ALL WORTH IT.
I have used our SBA for every resource they offer. That experience allowed me to branch off out of my 9-5 job into something I am truly passionate about and those missing patches of hair from the insanity are okay (hats, scarves, wigs, all cover that up!)
I've now been able to support myself off of my very small business - and am confident enough to say you don't need a whole lot of professional help. Quarterly taxes are easy when you stay in routine. Setting up your LLC (or your other structures) is daunting, but protect your assets before some publishing company wants a piece of the pie!
Tid bits that mentors offer at the SBA have been priceless. Use your resources before you pay a penny!
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08.22.11 - 06:38 PM / 23msjo said:
I second the vote for using the SBA and Score. I had a great lawyer, learned my own accounting, but had a CPA for a sanity check. Make a habit of keeping records! The paper trail is so important if you ever get audited. My husband and I had very little overlap in what we did for the company, and trusted that the other one knew what they were doing (or would talk about it if they didn't). Neither of us was apt to "ask" for equipment, software or personnel that we did not really need, and we talked the big decisions over until the answer felt like a no brainer. Trust, however, was the really, really, really, huge thing that made our partnership work.
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08.22.11 - 07:15 PM / 24karamatthews said:
I signed up for an account today so that I could take my issues out on you instead of seeing a therapist.
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08.22.11 - 08:06 PM / 25Grrarghing said:
As a very long term reader, I'll agree to noticing more of your posts being sponsored, but I also don't care. Content is content, so long as its presented to me in YOUR voice, with YOUR experience. That's what I'm here for, and so far, that's what you've given me. However I have to pay for that, whether a monthly fee, viewing an ad, or seeing a Sponsored By Post...I'm game. Your voice, your work, Jon's work, Tyrant's work...you all deserve everything positive and wonderful (both monetarily and just in positive vibes.)
In an aside, that I hope you won't take as negative....my teeth are EXACTLY like yours, and...well...you just kinda made me feel like I can also be an awesome person, no matter what other people say. Shit. That sounds like I'm dissing you. I mean... I love that you are who you are, you admit faults, and you work on making yourself and your family better. Seeing you, I believe that if I work on the same things? Making myself better, more open, less angry, more...compatible....maybe someday I can be someone's Heather to their Jon. Lord knows I already have my Coco and Chuck.
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08.22.11 - 10:43 PM / 26prestonk9 said:
I had to play that over again to see the scenes with Heather cooking and John cleaning. HILARIOUS! snort!
Sure I sometimes take pause with the sponsored posts, and maybe mutter to myself, hmff THAT'S why she's talking about boobs again. But the next second I think who cares, she would talk about them anyway. And that's why I'm here.
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08.22.11 - 11:56 PM / 27lisdom said:
To the haters:
This post was pretty much about how this website is a business. It is a business because it is one of the most popular blogs on the internet. It is popular because of the content. How this continues to upset people is baffling to me. If you think it is wrong for a blogger to make a living off his or her blog, then you should just stop visiting all blogs with even one advertisement on it. If you have ever read even one article on how to make money at blogging, one of those ways is through sponsors. In the history of this blog, I have never seen one post that was sponsored where I felt that Heather was not being herself or toning down the content. I feel fairly certain that is one of the agreements that Heather makes when deciding on sponsors.
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08.23.11 - 06:58 AM / 28Funnygirl78 said:
Loved the video and could care less that it's sponsored. Is "sponsored" now a bad word or something? Last time I checked you aren't selling snake oil, babies or drugs so what's the big deal?
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08.23.11 - 07:02 AM / 29Stretchmarks_no... said:
A good accountant will be able to get you an EIN and set-up your articles of incorporation for a quarter of the price of a lawyer.
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08.23.11 - 08:53 AM / 30BanjoBuckaroo said:
You hate your country? That's sad to hear... do you think you would be so successful in any country? I really enjoy reading your blog but really hate to read something negative about the US.
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08.23.11 - 09:22 AM / 31