• http://twitter.com/runbaber amy beasley

    @lisdom:disqus agreed. and for what it’s worth, I read the post in question and never even registered that it was sponsored.

  • http://www.facebook.com/profile.php?id=547695557 Julia Bulia

    Yeah, Chuck first and foremost. I’ve grown an attachment to that dog and I’ll never meet him. <3 him.

  • Amy Peck


  • http://www.facebook.com/profile.php?id=547695557 Julia Bulia

    I like to say post a lot.

  • ambertz06

    seriously^^^ me too

  • Amy

    People must have too much time on their hands to complain. I read for pictures, stories about your family and to see things from your perspective. Keep being you!

  • http://twitter.com/NewspaperGrl Janet Thaeler

    It would be worth the reads and laughs even if it were totally easy, painless and didn’t take much time for Heather to blog. In other words, it’s not the effort, it’s the end product. She’s at the top of her game and I imagine sees the stats. As long as people come and read, who gives a fart what else happens (just wanted to throw in something about farting).

    BLOG ON!

  • Samantha

    I’ve never commented here before, but I am now because I am glad you posted this. As I read the other day, I did feel put off by the Clorox post when I got to the end. It would have been better to know up front, so I’m glad you are making that change. Otherwise, I don’t mind the sponsored posts at all. Your work is fun to read and you deserve to make money for the time and effort you put into it.

  • http://twitter.com/katdenk Kat

    I hope you’re making a lot of money from your sponsored posts and I will gladly continue to read them, even if every other word is a hyperlink to that brand’s website. Because one thing I know is this: Glad and Hyundai have a lot more money than I do, so I’m happy to let them pay you so that I can continue to read all the funny shit you have to say and see the awesome pictures you post.

  • Leigh

    I have been coming here since 2007 i believe, when i came across you and was so glad because I was pregnant, have always struggled with what I though then was depression, now know it is actually bi polar II, and was feeling so alone…even though I was surrounded by people I loved and adored and who loved me back. I remember going through all your archives in a night and getting to bed when the sun was coming up. All along these years, I have been so thankful for you honesty and humor with every thing, most especially the hard stuff. I am so glad you get paid for doing this, and dont understand why any one would have a problem with you getting paid to do what you love. Isnt that what we all want?

  • Sara Pellicori

    I think advertisers are smart to work with you because you have discerning taste. I am sure that your audience trusts your lead and often clicks then converts/makes a purchase based on your implied recommendation. You’ve always made it clear that you don’t work with brands that aren’t consistent with your voice/audience, and that really shows. I’m glad that you have an income steady enough to be a strong, independent and supportive Mom for your girls and a voice for all of us on this end. Haters gon’ hate, but 99% of us are huge fans — cheering you on.

  • Marianne

    Your voice is so strong and sincere, I didn’t even notice that the post was sponsored. Keep up the great work. xoxo

  • Mommy of Four

    Um…you rock? Thanks so much for caring enough to clarify, though I personally needed no clarification.

  • http://www.facebook.com/marybethbutler MaryBeth Butler

    I’m thrilled that you get paid.

  • http://www.facebook.com/sarahvhay Sarah Vhay

    I have no idea how you balance all this craziness and still create an entertaining and emotionally authentic product. I can tell this was hard for you and that you take your continuing education about how to produce this site very seriously. The amount of personal investment demonstrated in your readers’ comments speaks to your success in creating something original and compelling. I just wanted to say thanks for working so hard and being so honest. You’re awesome.

  • AbolishingIgnorance

    Virginia, there are many different types of people out there reading. I don’t think anyone was blasting Heather – some people speak up, some people don’t-some people understand that not all criticism is negative, and much of what was said in the comments on the post that was references IS NOT negative, mean-spirited criticism, it’s people asking questions about the content and how it is presented.

  • Ashley

    I’m get surprised at how passionate and critical some people are about things I didn’t think twice about though I suppose I shouldn’t be because I often I notice things that others don’t…anyway, I love your blog and appreciate the tough decisions you deal with every day. You will never make everyone happy and it kind of sucks to have to hear so much from the people that feel entitled to tell you they aren’t happy. I didn’t care so much that I, after reading your interesting post, saw it was sponsored. I felt like the sponsorship and your story fit well together and within your life. What I do wonder about though, is the ad under whatever your most recent post is on your main page (strange that I see it when using Firefox but not Chrome? It’s currently a Threshold ad from Target). It seems like it’s styled to look like it’s from you but it’s not. It’s labeled clearly that it is an ad so it shouldn’t be confusing but it’s a bad attempt to integrate advertising in your site whereas I see your sponsorship posts as more successful ways to integrate!

  • http://www.facebook.com/wendietobin Wendie Tobin

    I just can’t believe you used a hyphen in the phrase “emotionally-fraught.” It’s a fucking adverb, Heather! [Sigh... smh.] I feel so duped. You’re, like, the valedictorian of… Duh Elementary, Class of Nothing. [Don't you hate people like me? I know I do, but I'm just astounded at the asininity that has prompted the need for this post.]

    As to the rest, I think the visceral reactions come from the [perhaps] overly invested [note the lack of hyphen] people who read the post, eventually realize it was sponsored, and conclude you must have somehow fabricated the whole entire thing to satisfy your need to shill shit. People are weird.

  • http://twitter.com/MeganStecker Megan Stecker

    I love your posts whether they are sponsored or not… keep on keeping on. Love your writing, your photos, love it all! Thanks for doing what you do!

  • AmyK

    I didn’t read each one because Comments sections are scary, dark places but there are overwhelmingly more positive comments here (and I am sure on other posts) than negative ones. I guess I just wish you would focus on that fact more. Yeah I know the negative ones seem louder and stick around in our heads always…but I am still wishing. I read all your posts no matter what. And if I am being super honest, it is CHUCK who makes me come back every day :) Hi, Chuck!

  • Megan

    What you did was talk about an experience you had. You started a conversation about a topic related to a brand. You never even mentioned the brand that had sponsored your story. You just left it there as a little tagline at the bottom. The fact that a brand sought out that kind of sponsorship, the wonderful messy human kind of marketing only you can provide, elevates that brand in my eyes. They could have paid any number of people to directly glorify the brand and all of its many benefits. They believe that is ineffective, which is giving us a little credit for being smart consumers.

    That’s the best kind of marketing possible. I’ll take that over a television ad or a paid search engine result any day.

  • V

    *Gasp* SCROLLING DOWN? How dare you torture us that way.

  • http://twitter.com/sugarleg11 sugarleg

    Heather, I did not read the comments from the new house post, but I did “notice” the sponsorship shout-out more than normal at the end, so I have very much appreciated the articulate and earnest explanation you have presented here. I completely understand the storytelling choice you make with your writing and that you are aiming for continuity and integrity. I think this post clears up any possible question of your intention or process being somehow unduly influenced by the sponsor. Also appreciate the commitment to new reality of your’s and Jon’s lives going on separately, and that in both abiding to the need for privacy, you are both actually showing the rest of us how to behave on the other side of a divorce. Been there sister. Hang tough. xo

  • http://www.facebook.com/profile.php?id=506327250 Heather Trammell Cook

    If it matters whether a post is sponsored or not then maybe the complainant should just stop reading your blog, and while they’re at they might as well give up television and radio to avoid any close encounters with commercials.

  • http://twitter.com/kbeware kristin wear

    Until this post, I honestly didn’t know that the referenced post was even sponsored {as I suspect that many of the blogs I read are sponsored posts and I tend to just gloss over that part, be it at the bottom or top of a post}. I enjoy the content regardless. I was more annoyed with the comments that instead of answering the question you asked, choose to complain. Would they have answered had it not been a sponsored post? Probably not, they would have found something else to complain about.
    So I’ll answer the question now: I have a 100 year old house. It needs a lot of fixing up. Would I like a brand new house? Absolutely not. In this day and age of cookie cutter construction I hear more complaints about new houses than I do previously lived in homes. Next time I buy, I’m looking for a foreclosure built in the 80′s. How’s that for specific?

  • http://twitter.com/3childrenandit Suzanne Whitton

    Wowsers! Not come across your blog before but Tara Cain tweeted it out tonight and I felt compelled to pop by. Do people really feel that strongly about sponsored posts? I think if you just write the stuff that a client has written him/herself then yes, declare it straight out but if you’ve taken the time to write it all yourself with a link, then why should you? Your story is still the same….Interesting post.

  • becca

    i think you are great and i’ve laughed and cried with you since i’ve been reading for the last 4 years, and the post that got me hooked was the great washer/dryer/social media fiasco that resulted in washers and dryers being given to charity (a series of posts where I both laughed and cried). you are compelling, your stories are compelling, and if someone wants to pay you to write those stories, i’m all for it. frankly, I’d like to UNFOLLOW all of the jerks who commented so rudely about the sponsorships. you and jon are raising some really awesome kids, and you are navigating an incredibly difficult situation with grace and honesty, and that is all we can ask for. keep doing you, and we’ll keep reading!

  • Megan


  • http://twitter.com/swinglizrd Elizabeth Ross (Liz)

    JFC… people that complain about someone else’s contribution to the artistic world makes me want to punch a narwhal, and i adore narwhals.

  • http://twitter.com/yodelmachine abby

    whom do i call to get your butt to sponsor my blog? i’ll take my answer off the air.

  • http://www.facebook.com/angela.l.delgado.5 Angela L Delgado

    Holy Baloney, people will find anything to bitch about. You should feel lucky you have leisure to time to read Heather’s blog. People need to chillax!

  • Allen

    Print out the haters comments with your BRAND printer using BRAND paper and ink and drive over them in your BRAND vehicle that runs on BRAND gas and a bumper sticker that says “I’d rather be BRAND-ing!”

    There is more good than evil in the world and there is stronger love for you than hate.

    Keep on keepin’ on :-)

  • Desiree

    Keep doing what you’re doing. Your sponsored posts are equally authentic and entertaining as your non-sponsored posts. Let the haters hate. Us faithful readers are in line right behind you, cheering you! And as always, eagerly waiting for that next post about constipation, child-rearing, fashion hankering or animal wrangling!

  • http://twitter.com/_elj James Inman

    The great thing about your posts are I can’t tell if they’re sponsored until the end, and it doesn’t feel dirty, it feels like I’ve just sat down, been told a great story, and now been told who’s made it possible for me to see it.

  • Amanda

    Thank you for the clarification. I like the back-end information of what goes into a sponsored post, and I like that you’re open to changing it based on feedback from your readers. Haters gonna hate, but there’s not a whole lot you can do about that. This was a great post.

  • kittykerri

    I’m sad you even “had” to write a post like this. I find your sponsered posts to be quite insightful and true to Dooce without the feeling of the sponser being shoved down my throat. Maybe not all of them have been so subtle but I don’t roll my eyes when I see a sponsered post. You’re damned if you do and you’re damned if you don’t. I’m just glad you are back to posting regularly and seem to be finding your voice again after all the um… changed of last year.

  • Danielle Smith

    More than anything, I hope you are able to take the bulk of comments you have here as the true endorsement that you are doing something right. This is the first time I have commented. Good for you for a) forging the partnerships with brands b) choosing those relationships carefully and authentically and c) having the talent to tell a story that matters to you, your life and your readers that FITS with that brand relationship. THAT is a talent and should be recognized as so.

    Keep it up.

  • holliepollard

    Heather, I too have been blogging for years- over 10 to be precise, and well darling I post sponsored at the bottom of my posts too. Only now by one brand have I been asked to do it up front. There is no difference to the content or my opinion. Just where I put who paid me to write the drivel (words) Now I don’t have the HUGE audience you do, and as just once who has read you off and on for well say 7 years I come for the words, the pictures and as one ex mormon to another, that was what brought me way back when.

  • shambolicliving

    I think it is insane that you have to justify your sponsorship decisions. We are surrounded by advertising and sponsorship everywhere we turn. At least on blogs it is usually entertaining! Everybody has a right to earn an income.The shame is the loss of great blogs because they cannot take the constant snarking criticism when they attempt to earn an income from the many hours of time they put into creating interesting, amusing, informative blogs. It also worries me that there are women out there devoting large amounts of effort to creating blogs but fearful of stepping up to asking for monetary compensation for their work, everyone has bills to pay, if you have developed a successful blog you deserve the right to earn an income from it.

  • Josey S

    Rock on, Heather. You’re doing great!

  • Heather Armstrong


  • teebopopp

    Jealousy rears its ugly head when people (you) are successful. These are the same people who, if you gave them a million dollars for free, they would ask why it wasn’t 1.1 million dollars. Keep going forward with positive energy and frak the nay-sayers.

  • Lisa

    I think you achieve your stated aims with your sponsored posts artfully and in spades. If disclosing the sponsorship at the beginning removes some criticism, so much the better.

    If you and Jon have agreed to never mention the other on your websites, then that is between the two of you. There’s probably a logical difference between stating facts versus “discussing” each other. Sometimes it might be more awkward to *avoid mentioning each other. But an agreement different from “never” would involve drawing lines, gray areas, and other such wearying considerations. Time will probably take care of a lot of this.

  • Carrie


    This is the internet; of course there was mean-spiritedness. “Brutal” wouldn’t be an adjective in this post if the criticism was all positive and written with hearts over the “i”s. I just want Heather to know that there are readers out here like me, who are mostly silent. She is WELL AWARE of the readers like you.

  • Kara


  • pictou

    Congress, brought to you by Exxon, BP and the NRA.

  • Sarah C.

    I think it is fantastic that you are paid to write. You should not be writing for free, anywhere. As a society, we often undervalue self-published work, and I am so glad that you (& others) are helping to break that stigma. I rarely comment, but I happened to do so on the post you are referencing, partly to combat the wave of criticism you seemed to be receiving. You are an entrepreneur who happens to be in the publishing space. Kudos to you for developing & maintaining such a strong brand!

    I could not help but wonder when I saw that some people commented about “I” versus “we.” You responded to them so kindly in this post, and I am sure that you are handling the situation with utmost care in real life. It’s an area where the internet can simply make people…dumb. I wanted to remind those commenters that divorce is a legal proceeding, and there is no way that you, brilliant & intelligent woman that you are, did not make sure that how either one of you can or cannot reference each other online is not written in STONE. Read between the lines, folks! It’s not rewriting history, it’s showing respect to the current situation, both on an emotional level & a legal one.

  • http://randomblogette.com/ Jayme

    Heather, you are the reason that I started blogging. I saw your amazing stories and what this blog has done for your life and I figured that I wanted to experience something…even if it was just a miniscule bit of what you have experienced. And I have! I have had some amazing experiences because of my blog. Now, I know that I will probably never make any money off of blogging except for a little here and there but you can and it is awesome! I just believe that some people are going to be hateful no matter what you do. I am sure most of it is jealousy.

  • Jean

    If everyone in America would put on their damn big boy and big girl panties, you would not have had to make an apology like this. When did we become a nation of whiny asses?

  • JRSF

    I admit I’ve never understood why people get all hot and bothered about a “sponsored post.” WTF do they think a banner ad actually is if not a microfunded version of a sponsored post?! I will continue to be here reading even if every other word ultimately becomes Hyundai or Ziploc. Separately, your divorce is your business, not ours. What is our business is whether Dane is actually living in the basement (yes, please) or if that was just when his family dog was visiting.