I think these guys have done at bit of a packaging redesign recently, and I'm loving it. Loving the simplicity and elegance and especially the typography, loving the Manhattans Jon makes with this in the evening. Our liquor cabinet by extension is looking quite sophisticated.

On a related note, when we were in Amsterdam over two years ago I ordered a martini at a bar and even after I had to explain what one was to the bartender he poured Martini-brand dry vermouth into a glass and said, here. I drank it gladly anyway.