The girlfriend of hobby photographer Gareth Payne sent me this photo from his collection knowing that we have in common partners who love Star Wars. When I opened it, I thought, RAAAAAD. I mean, how did he ever sneak up on a storm trooper and catch him this off guard?
Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.