Heater, Mother of Lance

February 18, 2002

dooce.com Masthead for February 28, 2002 by Heather B. Armstrong titled Proud to be an American Wearing Imported Canadian Sportswear
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Heather B. Armstrong

Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.

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