the smell of my desperation has become a stench

Art of the pitch

On Friday morning I spoke at the Alt Summit here in Salt Lake City with Neil Chase of Federated Media about pitches from large and small businesses: what to look out for, what to expect, and what to demand. I thought the panel went swimmingly and learned a lot from Neil when he took what could have been a particularly uncomfortable question and defused it so quickly that it had no chance to blow up in his face. Well done, my friend. Thank you for the lesson.

Heather B. Armstrong

Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.

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