Saturday we attended a three-year-old’s birthday party where the kids got to jump on a trampoline and eat chocolate cupcakes. There was also a man there making balloon figures — animals, swords, and hats. My friends all got hats made and then forced me to get one as well, lucky for Chuck.
Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.