In the middle of a compellingly dramatic story that I’m telling you over the phone interrupt me by saying, “SHIT! My son peed on the floor and I just stepped in it.” I can’t think of a better excuse to interrupt someone.
Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.