This morning after we all woke up and were about to head downstairs, Marlo approached the top of the staircase and said, “I’m gonna do this by myself.” Then she held out her hand to me and continued, “Here, help me do it.”
Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.