I did write a post about how I thought the perfect video for Katy Perry’s “Roar” would be one that followed around a competitive high school cheerleading team, but I think you could just aim the camera at this kid for about four minutes and achieve the same profound effect.
Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.
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