(Imagine me, cat-like, hanging from the ceiling by all four paws, my entire bloodstream filled with shots of espresso. Like, a demonic Garfield! Meowsies!)

Today is a hugely super dooperly enormous day here at the Blurbodoocery, one where everyone is running around slapping duct tape up here and over there, hoping that the energy emanating from our office doesn’t blow the doors off the house. Although that would kind of be cool as it would give the neighbors something to talk about other than the way that Armstrong woman is always standing on the porch in her pajamas screaming COCO!! as that little skunk runs around the yard barking at grass.

Note: We no longer refer to Coco as Coco. She is always addressed as COCO!!, with lips pursed and a bit of a growl in the throat. It is also the most frequently used word in the house.

I am so excited and thrilled and DEMONICALLY GARFIELDED to announce that I have signed an exclusive development deal with HGTV.

H to the G to the T to the V.


You can see me here! And here is the official press release.

I am joining the HGTV talent family, as they call it, and I could not be more over the moon. I’m all the way to Jupiter. The air is very thin and dry up here.

There are a lot of projects and ideas in my life that I’ve wanted to develop but haven’t had the resources to do so, and HGTV is the perfect partner to help me take this next step. I think what we’re planning to do is going to be fun and spectacular and a fantastic addition to what I already do over here. And yes, I’ll still be posting on my regular schedule here on this Internet Website Blog Thing. Y’all, I would never take Chuck away from you. Unless you started upholstering your couch in denim, and I’d be all, hmm….

I cannot wait to take you all along for this exhilarating ride! Meowsies!

Many thanks to Katie Granju for her stalwart support and role in the project development (you can find her on Twitter at @kgranju). I can’t gush enough about her vision and wisdom. Also, it’s great to know that I have someone in Knoxville who can buy me a bourbon.

Now, back to hanging from the ceiling!

  • Karyn

    It was several years ago that I convinced everyone at the production company where I formally worked to make a TV show with you. I remember the day of our conference call like it was yesterday – I was jumping up and down on the other side of that speakerphone. Well, it never materialized, and now I don’t work there anymore, so they lost two awesome women and I bet they’re kicking themselves in the forehead right now. Or at least I hope they are.

    Congrats on all of your success, and this one has truly been written in the stars for quite a while. HGTV rocks!

    xo, Karyn

  • Wookie

    Fabulous! Inspired partnership. Can’t wait for the premiere!

  • blackpanther

    Please don’t let Chuck get a big head.

  • Auburn

    What fabulous news! Totally looking forward to it.

  • frau cowtown

    This is so awesome! You guys are so driven and are seriously going places. Just don’t forget about us little people, ‘k?!

    Can’t wait. =)

  • Enatural7

    That is so incredibly awesome!!! Congratumalations!! (That’s what you say when something SUPER DUPER HUGE happens.)

  • Jen in TN

    Way to go! So very happy for you! I had my first baby in Feb ’09 and stumbled across your blog during the wee hrs of the night as I was nursing her. I started reading your entries surrounding Leta’s birth and the days/months that followed & appreciated your blunt (or maybe I should say brutal) honesty. I’m a long time HGTV fan & am thrilled for your opportunity… enjoy!

  • kerri lynne

    Congratulations! I’ve been following Dooce so long that I feel probably as excited as you do about this! HGTV!!! :)

  • Jen in TN

    Way to go! So very happy for you! I had my first baby in Feb ’09 and stumbled across your blog during the wee hrs of the night as I was nursing her. I started reading your entries surrounding Leta’s birth and the days/months that followed & appreciated your blunt (or maybe I should say brutal) honesty. I’m a long time HGTV fan & am thrilled for your opportunity… enjoy!

  • clarkinfestedwaters

    Congratulations! It is so wonderful to see good, deserving things happen to good people! Woop Woop!

  • The Lawyer Mommy

    FANTASTIC!!! You go! See, good things DO happen!


  • creator_nat


    You deserve this so very much. Congratulations to you and your family. (The HGTV one and the Jon, Leta, Marlo, Chuck and COCO!! one.)

    Thank you for the daily laughs.

    Good Luck! Have Fun!

  • snarlsbarkley

    too funny! the comments are so predictable! The usual dooce butt kissing! You people are so pathetic.
    Who the heck would want to watch dooce on tv? hgtv will be sorry about this! I give the show a month!

  • reluctantcrafter

    Didn’t realize it was butt kissing to be happy for someone for something exciting happening in her life. I’m from Ohio, so perhaps that explains it. Anyway, consider your butt kissed–I’m really happy for you and can’t wait to watch. Way to work what you love, girl!!

  • Alta_Gal

    Yay Dooce! Can’t wait to add this to my Tivo!

  • workroom

    please please promise you’ll do a piece on fixing a house roof… one with…

    wait for it,


  • ERStolpe

    This is so cool!
    Now I’m in a quandry – I got rid of cable TV ten years ago and never looked back. If it’s good enough to get put on dvd, it’s good enough for me to watch.
    But I want to see the Blurbodoocery productions! Do I get cable again?
    Ouch, this is difficult.

    I’m so pleased for you, Heather. Just think, “I read her when…”

  • littleREDelf

    big congrats! i laughed out loud at you prostrate on floor wailing “i don’t wanna unload the dishwasher on more time!” gaw . . sometimes, i feel chained to it, even though it’s a convenient appliance.

  • landersgreen_photography

    That’s so exciting. Congrats!!

  • bambooska


    I’ll watch it just because of you. SERIOUSLY. :D

  • WarsawMommy

    I must say that I have absolutely no idea what HGTV is, as we do not get it in Poland, but I sense this is a big deal and I can tell you’re very excited….so, congratulations! Maybe I can watch some episodes online or on Youtube??

  • lightreader

    I’ve been reading you for a long time but the first thing that popped into my mind is “Big frakkin’ deal” and I really don’t know why.

  • vegas

    Congrats :)


  • cjblu

    you rock, doocelady

  • Firelight

    I dreamed that you were designing lingerie. Now how far off can that be? Congrats, dooce!

  • Domestiquette

    Finally. A post that actually MAKES SENSE and isn’t just “there’s a big secret thing going on!”

    Congratulations, Heather. This totally rocks. Let us know when to set the DVR!

  • imaynotremember

    Sounds like Coco still has a bit of puppy in her. This isn’t much for comparison but I can relate because I have a kitty that is a year old. He loves to climb up on my chair and play with stuff on my desk and knock it off and then I yell DAVION!!! and he looks at me as if to say, What? Then he tries to continue on with what ever it is he’s getting into shenanigans over. He loves to shove his water dish around and splash the water out of the dish until it’s empty (he usually does this all while I am asleep or away from home). He’s a real treat. :)

  • joyrising

    Congratulations, Heather!!! This is fantastic news! I am so happy for you, and I can’t wait to see what’s in store. Yeay HGTV!!!

  • tooshay

    No, you didn’t! Combining two things I love: sarcasm and HGTV!

    Heather, with the power and influence you’ll surely wield, please do the following: insist on child locks on cell phones, remote controls, stoves and refrigerators. Its a no brainer. I have a one year old. I know you know what I’m talking about…

  • Schmutzie

    Woot! Nicely done, Ms. Armstrong.

  • lovemarriageandababycarriage

    Congrats! You are such an inspiration! I’ll be curious to see how this project takes shape, love HGTV. Best of luck:)

  • msknow73

    Personally, I think it’s fantastic they felt it necessary to add the names of your dogs, but omit the names of your daughters.

  • Krys72599

    OMG! PLEASE be sure they air it when I can watch it, whatever “it” is!!!
    You can’t have a show on at 10:30am – we don’t have a DVR or Tivo and my vcr doesn’t record anymore.
    Although admittedly this just might be what puts me over the edge to the point of “going against my husband’s wishes” and authorizing DVR for another $9.95 a month “even though Cablevision is already charging us too much money.” (I’m quoting dear hubby there, in case you couldn’t figure that out!)

  • Heathers Garden

    Congratulations! We’ll get to hear that accent all the time now.

  • Absent Minded Housewife

    I love HGTV!

  • The Christine

    That’s awesome Heather! I’m happy for you. Gosh Marlo is cute. Can the world handle the dimples? CAN it??

  • lindzut13

    I refer to HGTV as crack TV. Nothing on the tube? HGTV always has something on.

  • 3xx1xy

    A W E S O M E !!!!!!

  • hatshepsut

    I don’t get it, what will you be doing with them? Will you be on tv? Congratulations whatever it is, you seem pretty excited!

  • honeydunce

    congratulations heather!!!

    long time reader :)
    aka Nikki

  • elainamarie

    Awesome! Congratulations!!

  • shestumbledin

    That is AWESOME news! Congratulations!!!!

    So, hey, can you do anything about getting them to draw my name for the dream home giveaway?

  • Amanda Patchin

    Go you!

  • freakydeak

    That is so awesome! Congratulations and can’t wait to see you on the boob tube…heheee I said boob…

  • labsnabys

    Congratulations, Heather! I think you will make a great addition to HGTV.

  • LovingDanger

    Dude, my husband and I seriously love HGTV like maybe more than our kids… did I type that out loud…


  • CarolinaMel

    That is truly awesome!! I love HGTV.


  • Allie


  • mrubert

    Congratulations to you, to Jon and to the whole fam-damly. I wish crocks upon all of your feet in celebration!

  • Melanie Hanly

    Congrats! I for sure will be watching. Way to go!