Leta let me curl her hair for the first time on Thanksgiving. It wasn’t the specialness of the occasion or the fact that many of her cousins would be dressed up, too. No, she let me do it because I gave her a bowl of M&M’s to eat while I did it.
Hi. I’m Heather B. Armstrong, and this used to be called mommy blogging. But then they started calling it Influencer Marketing: hashtag ad, hashtag sponsored, hashtag you know you want me to slap your product on my kid and exploit her for millions and millions of dollars. That’s how this shit works. Now? Well… sit back, buckle up, and enjoy the ride.